How it works
From deployment to coverage tracking — here's the full picture of how RunPR transforms your PR operations.
RunPR installs on a dedicated Mac at your office. Client data never leaves your network.
AI agents scan news sources, track journalist movements, and identify opportunities relevant to your clients.
Agents draft personalized pitches based on the journalist's beat, recent coverage, and your client's story.
Nothing goes out without your sign-off. Every draft, every pitch — queued in your dashboard.
Agents monitor for coverage after pitches go out. Instant alerts when stories publish.
Why switch
Not another database with a search bar.
| RunPR | Others | |
|---|---|---|
| Data Security | Runs on your hardware. Client data never leaves your network. | Cloud-hosted. Your data sits on shared servers you don't control. |
| Speed | Agents draft pitches in minutes after news breaks. 24/7. | Hours to days. Limited to business hours and analyst capacity. |
| Personalization | Every pitch tailored to the journalist's beat, style, and recent coverage. | Mail-merge templates. Same pitch to 200 journalists. |
| Cost | Flat monthly. No per-seat charges. Scales with your client roster. | Per-seat pricing. Costs balloon as your team grows. |
| Audit Trail | Every agent action logged. Full transparency on what was done and why. | Limited activity logs. Hard to reconstruct what happened. |
Built for
Manage multiple clients from one dashboard. Each workspace is fully isolated. Scale output without scaling headcount.
Stay ahead of your industry 24/7. Catch breaking news before competitors. Draft reactive statements in minutes.
Punch above your weight. RunPR gives you the monitoring and drafting capacity of a team at a fraction of the cost.
No. RunPR handles the repetitive, time-consuming work — monitoring, initial drafts, tracking — so your team can focus on relationships and strategy. Think of it as giving every team member a tireless research assistant.
Those are databases with search. RunPR is an operating system — it actively monitors, drafts, and tracks for you. And unlike cloud tools, your data stays on your hardware.
RunPR deploys on hardware at your office. Client data is processed locally. Each workspace is isolated — agents working on Client A cannot access Client B's data. The AI model does not retain or train on your data.
Most teams are up and running in under a day. We ship a pre-configured Mac Mini, your IT team plugs it in, and we handle the rest remotely.
Yes. Real-time monitoring catches breaking stories within minutes. Agents draft reactive statements and flag urgent situations. The approval workflow ensures nothing goes out without human sign-off.
Anthropic's Claude — one of the most capable and safety-focused AI models available. Anthropic does not train on API inputs and maintains SOC 2 Type II certification.
Deploy on your hardware. See results this week.